NovoPayment Website Redesign

NovoPayment is a fin tech company that provides a financial API platform for banking, acquiring, payments, and card solutions.

Duration

4 month project

Role

Product Designer @ Rainfall

The Problem

At the project’s inception, NovoPayment’s website lacked cohesiveness, personality, and brand trust, primarily due to insufficient details about their product offerings. Users found the information vague and unidentifiable, which impeded Novopayment's expansion from South America into the North American market. The site’s previous design was cluttered and did not effectively communicate the value of NovoPayment's services.

The Goal

The primary objective was to redesign NovoPayment’s website to:

Enhance brand personality and presence
Improve product information architecture
Make Novopayment’s offerings more accessible to non-tech and non-banking individuals

Additionally, the project included extensive content design to clearly present NovoPayment's services and solutions.

Process

Discover

Identify pain points & missed opportunities

Define

Strategy, setting objectives, scope

Design

Wireframes, solutions, prototypes

Deliver

UI design, microinteractions, development, QA

Research

Competitor Audit
An analysis revealed that NovoPayment’s site was indistinguishable from those of many fintech competitors.

Customer Feedback
Previous customers reported that the site complicated their decision-making process due to the lack of clear information about NovoPayment’s offerings. The main positive aspect was the ability to contact NovoPayment for a demo.

Access Issues
Important customer capture points such as case studies, blogs, mission pages, and career information were either missing or hard to find.

Key Learnings & Needs

Robust Brand Personality
The site needed to reflect a stronger, more cohesive brand identity.
Clear Information
Users required concise, detailed information about NovoPayment’s product offerings.
Additional Company Information
Trust-building content like company history, mission, and values needed to be more accessible.
Improved Access
Easy access to case studies, white papers, and the demo call-to-action (CTA) was necessary.

Framing the Problem

How might we enhance NovoPayment’s brand to build trust and clearly communicate their service offerings?