Zillow Marketing Web Design System

Zillow is the most-visited real estate and rental market place in the US. This project details the design of a robust design system for Zillow’s marketing sites. This initiative resulted in the creation of over 400 components for web.

Duration

4 months

Role

Brand designer

Impact at a glance

Increased campaign launch speeds
Established marketing design system
Created guidelines for content writers

Jump to solution

THE PROBLEM

Without a shared system, teams struggled to move fast and stay consistent

Zillow’s marketing ecosystem lacked a shared design and development system, leading to inconsistent brand execution, inefficient workflows, and excessive custom code. Marketing, design, and content teams operated without clear guidelines, while development teams were strained by fragmented patterns and ad-hoc requests. Without centralized documentation and reusable components, teams struggled to move quickly and deliver cohesive, scalable campaigns.

THE GOAL

Create a comprehensive sister design system for marketing

Zillow’s marketing ecosystem lacked a shared design and development system, leading to inconsistent brand execution, inefficient workflows, and excessive custom code. Marketing, design, and content teams operated without clear guidelines, while development teams were strained by fragmented patterns and ad-hoc requests. Without centralized documentation and reusable components, teams struggled to move quickly and deliver cohesive, scalable campaigns.

Process