ZILLOW MOTION
& ILLUSTRATION

While on the Brand Design Team within Zillow Group Studios, I served as a brand designer, focused on illustration, visual design for email and web, and digital application of the brand. This is a collection of various motion and illustration projects ranging from social ads to email illustrations and smaller illustrations for the web. 

Zillow_illustration_process_5
Zillow_illustration_process_3
Zillow_illustration_process_1
Zillow_illustration_process_2
Zillow_illustration_process_6
Zillow_illustration_process_4

Zillow Home Loans
Social Ads

Format: Facebook and Instagram in-feed and story ads, under 30s.

Goals: Test new content types to drive greater engagement using specific finance and mortgage related illustrations.

Zillow Offers
Re-engagement Ads

Format: Paid social for Facebook and
Instagram, ~6s.

Goals: Test new content types to drive re-engagement with Zillow Offers home page, request an offer submits, and Zillow Offers initial surveys starts. Establish messaging that users respond to.

Audience: Users who received an offer 30 days ago but haven't accepted or haven't finished the survey to get an offer.

Zillow Email Animations

Animated heroes for welcome emails for users buying or renting.
App upsell banner to get users to download the Zillow app.

Zillow Icons

Zillow_icons

Zillow Hero Illustrations for Email

Kitchen_Table_Illustration@2x
Rental_Rachel_Hero_3@2x
School_Hero_illustration@2x
Rental_Rachel_Hero_2@2x

Zillow "Vignettes" for Email and Web

Vignette_12
Vignette_11
Vignette_10
Vignette_5
Vignette_1
Vignette_2
Vignette_7
Vignette_8
Vignette_9
Vignette_3
Vignette_4

Zillow "Spot" Illustrations for Email and Web

Spot_Illustration_25
Spot_Illustration_14
Spot_Illustration_11
Spot_Illustration_23
Spot_Illustration_3
Spot_Illustration_13
Spot_Illustration_20
Spot_Illustration_17
Spot_Illustration_15
Spot_Illustration_22
Spot_Illustration_21
Spot_Illustration_5
Spot_Illustration_1
Spot_Illustration_8
Spot_Illustration_10
Spot_Illustration_7
Spot_Illustration_2
Spot_Illustration_4
Spot_Illustration_6
Spot_Illustration_16
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©2022 MIKE PATRUNO DESIGN